Thursday, April 18, 2013

Facebook Advertising and the End of the World


Alright guys, forget all that noise I made last week about Google Glass ushering in an era of technological overlords—maybe that was an overreaction.  But now the end is truly upon us.  Facebook has just announced that it will be implementing a new marketing initiative allowing companies to display pop-out, full-screen, auto-play video commercials to its users this summer.  Fire up the old Myspace accounts guys, it’s over.




But it gets even worse, if you can even fathom such a thing.  According to an AdAge article, “The ads will be capped at 15 seconds and frequency [sic] capped to ensure that no user sees more than three per day.”  Though it took me awhile to do the math, that should come out to potentially 45 seconds.  Every.  Single.  Day.  That’s 45 seconds of my life that would otherwise be spent mindlessly scrolling up and down my Facebook feed, eyes glazing over, drool oozing from my mouth, maybe half-asleep.  And at a mere price of $1 million per daily advertiser, it's only a matter of time before everyone jumps on board and we start seeing advertisements all over the place.  Damn you, Zuckerberg.  Damn you.

Sarcastic tone aside; I really am kind of bummed.  While 45 seconds really isn’t a lot of time relatively speaking, I can only see this as opening the door to even more advertising on the net.  Who knows, it really may be only a matter of time before marketing is just as integrated online as it is on television.

What do you guys think?  How long do you think we will still be able to enjoy our super-safe, advertisement-free, slice of heaven that is the Internet?  Should we queue up those dramatic Facebook status about how awful Facebook has gotten and then post them to Facebook using Facebook?

8 comments:

  1. Well, considering Facebook stalks its own users on a VERY creepy level, I could see this falling apart as people rant through their statuses and comments. They make their changes based on what people do and say, sometimes anyway. What would be especially vocal is action. If people get pissed off enough, they'll limit use of Facebook. Yeah, I'm probably being naive to think people will stop using Facebook, but if we did, they would hurt and therefore change.

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  2. I'm not on facebook and I haven't been for years. Getting rid of my facebook was one of the easiest and best decisions of my young life. I honestly cannot find the value in facebook (if someone can justify facebook, PLEASE, persuade me). I think when all of these social networking sites were first gaining popularity there was this utopian perception around them. Facebook was going to save the world and create one giant loving community. However, it did not take long for reality to set in. And as it turns out, facebook is not much different from any other big name corporation in the private sector, and this new advertising method proves my point. Money and greed are the rules of the game, and loneliness is the result.

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  3. Whenever Facebook makes an update, it's like they're playing a game of chicken. How much more advertising profit can they squeeze out of their users without offending their users too much?

    Up to this point, it seems like Facebook can do whatever it wants to their users. So many people are married to their Facebook pages that they would complain and ultimately accept these new intrusive ads.

    On the other hand, we may finally see the prophesied exodus from Facebook to Google+. I just took a peek at my G+ profile and it doesn't look too bad these days.

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  4. By the way, I think you should start an "End of the World" blog :)

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  5. This new Facebook development will surely elicit complaints from users. People will moan and complain, and they will probably continue to use Facebook as they had before. There are few alternatives, and switching over requires not only the user to move to, say, G+, but the user's friends to as well. Will Facebook's new ads be the tipping point? Who knows.

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  6. I agree with Amanda that Facebook Users will do the usual complain and start a Facebook petition to end the ads, however I think that Facebook addicts will continue to use Facebook despite ads, no matter how long or how many pop up.

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  7. I agree with a lot of what other people have said above. I do think however that because people will continue to use Facebook despite ads that it will be something that is complained about for a bit and then become completely normal. I mean we already see ads when we watch shows online. Plus there are ads all over Facebook already, just not in the form of video. As long as there's a limit to timing and it doesn't become so overbearing to users I don't think this will really be a huge issue.

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  8. Facebook changes its layout and such frequently. People will get upset over some of the simplest things like the sound of the notification alert. We're humans. We're creatures of habit. When something familiar is changed, we panic. We don't like change. However, it's about adaption and being able to change with our surroundings. A construction worker or carpenter has to adapt to a new job site and a different type of labor every single day, but they keep doing their job anyway regardless. Facebook puts advertisements onto their website. So what? What website doesn't use advertisements? Why are video advertisements any different? I wouldn't be too worried even IF video ads become normal on Facebook.

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