Alright guys, forget all that noise I made last week about Google Glass ushering in an era of technological overlords—maybe that was an overreaction. But now the end is truly upon us. Facebook has just announced that it will be implementing a new marketing initiative allowing companies to display pop-out, full-screen, auto-play video commercials to its users this summer. Fire up the old Myspace accounts guys, it’s over.
But it gets even worse, if you can even fathom such a thing. According to an AdAge article, “The ads will be capped at 15 seconds and frequency [sic] capped to ensure that no user sees more than three per day.” Though it took me awhile to do the math, that should come out to potentially 45 seconds. Every. Single. Day. That’s 45 seconds of my life that would otherwise be spent mindlessly scrolling up and down my Facebook feed, eyes glazing over, drool oozing from my mouth, maybe half-asleep. And at a mere price of $1 million per daily advertiser, it's only a matter of time before everyone jumps on board and we start seeing advertisements all over the place. Damn you, Zuckerberg. Damn you.
Sarcastic tone aside; I really am kind of bummed. While 45 seconds really isn’t a lot of time relatively speaking, I can only see this as opening the door to even more advertising on the net. Who knows, it really may be only a matter of time before marketing is just as integrated online as it is on television.
What do you guys think? How long do you think we will still be able to enjoy our super-safe, advertisement-free, slice of heaven that is the Internet? Should we queue up those dramatic Facebook status about how awful Facebook has gotten and then post them to Facebook using Facebook?