I saw this commercial on my Facebook feed earlier in the week and found it very interesting. At first I was pleased to see Dove again unveiling the negative views women tend to have on themselves, and the beauty that lies within each individual. It's one of those you're your worst critic things.Yet, when you begin to analyze this there are some aspects that still represent how our culture has skewed beauty. I found a few articles/blog posts about the topic, and some people are not happy with some of its underlying messages. (http://jazzylittledrops.tumblr.com/post/48118645174/why-doves-real-beauty-sketches-video-makes-me)I definitely can see where this writer is coming from. I think Dove made this commercial with good intentions, but still shows the depth of internal struggles to capture that ideal beauty.
I think this is a very interesting video. It shows how harsh women judge themselves, thinking others are doing the same thing. However, other people (in this video anyway) see people in a completely different light than they see themselves. The women describing themselves mainly point out negative features of their appearances where strangers point out positive things. I still think it does misconstrue beauty by beauty only existing outwardly, but it is a step in the right direction.
That blogger that Melanie posted offered a very interesting perspective on this video, offering some points that I definitely didn't think of when I watched it. While I didn't agree with everything the blogger posted, I did find the bit about the implied negative physical characteristics (fat, round, old, moles, scars, etc.) vs. the implied positive characteristics (thin, blue eyes, short nose, etc.) to be particularly insightful. To me, this shows just how entrenched this prescribed notion of beauty is in our culture. This point aside, I think this video does do a good job at showing that we tend to be our biggest critics.
When I first saw this video a while ago I enjoyed it. Like many of Dove's other campaigns, it shows how women should love themselves. A beautiful sentiment. However, to praise Dove, and ultimately Unilever who owns them, for empowering women and telling them to love who they are is just off target. Unilever is trying to do one thing, increase their profit margin. This is a campaign that the majority of women can relate to, and they are more likely to buy Dove products after seeing women loving who they are. The sentiment is not sincere. Unilever also is the owner of Axe, the men's fragrance that guarantees even the dorkiest teen will have steamy-hot models (definitely not the ones that Dove uses) crawling over each other to be with him. The motivations behind public discourse should always be thought about critically.With that in mind, I do appreciate the message Dove sends, even if it is not sincere. Better there be commercials and advertising campaigns like this than those that ones that try to convince me that my body is continually lacking.
All I could think of, while watching this video, is how it just glorifies outward beauty while tricking the viewer into thinking it does the exact opposite. What this video is saying is, "women are too critical of their own appearances," which is great, because it's true, but painting the video in such an emotional light just makes it function to say "appearance is important. It really matters A LOT." Some people may think I'm crazy or overly critical, but I honestly feel like videos such as this one are very dangerous because they're wearing such clever disguises (whether they mean to put them on or not).