Because our last chapter focused on television commercials, I thought this blog topic would uncover whether those ads are even a relevant way to reach an audience in this age.
With the use of DVRs and TiVo capabilities most people are waiting to watch a show until they can fast forward and skip all of the advertisements. I think that this is making commercials on television almost irrelevant to viewers.
I feel that due to this the shift to advertisements online has increased. Not only are we seeing ads on the sides of our screens while surfing the web, but also before videos load. I think that this shift is, although sometimes frustrating for the viewer, smart for those marketing products. The culture's reliance on internet brings about a more widely available opportunity for ads, considering the web goes from computer to tablet to phone, not just the stationary television anymore.
It also allows for much more centralized advertising on what an individual is interested in - take note of the ads that show up on your Facebook feed or on the edges of Google. Everything is now based on what is "recommended" for you, after having tracked things in the past that you have shown interest in. Despite this making some people nervous about how much is being monitored while they are searching for sites (that's a whole different blog topic), it does make the ads much more relevant to each person's interests, and produces a higher interaction with ads.
People tend to be untrusting of commericals and ads, what they boast seems too good to be true, and that is often the case, but when commercials and ads are in relation to products and places that you as a consumer are familiar with there is a more likely chance for you to take the time to click.
One way that tv's commercials are remaining relevant is with the addition of "digital disruption." For example, as an article from Ad Age discusses, the ads during the SuperBowl are highly popular, and began to include hashtags and other incentives for people to interact with the content. Whether it was naming the Budweiser clydesdale, or choosing a side with Oreo, it enabled advertisers to connect with the viewers in a way more suitable to this digital age, and the very common use of second screens.
So now it's time for your comments...
Do you think that television commercials are now irrelevant? Are you more or less skeptical of online ads in comparison to what tv ads boast about products? Do you still sit through tv commercials? Do you find ways to ignore ads, or do any intrigue you and stand out from the multitude that we see each day?