I came across an interesting study today (also reported here). Some researchers recently compiled a bunch of information from Facebook regarding people's 'likes' of things and threw them into an algorithm. They then were able to, with surprising accuracy, predict one's sexual orientation, IQ, religion, political affiliation, and other traits.
|All of that from a few 'likes'?|
This brings up the issue of online security - both the awareness people have as far as what their security settings are as well as how protective they really are. This is a discussion that seems like it will continue on for a decent amount of time.
Even more than that though, I was very intrigued by the fact that so much information was revealed from looking at some seemingly meaningless 'likes'.
What do you think? Can people discover who we are through 'likes'? Is internet security good enough, or does it need to be strengthened? Something else?