“The television commercial is the most peculiar and pervasive form of communication to issue forth from the electric plug. An American who has reached the age of forty will have seen well over one million television commercials in his or her lifetime,…competition in the marketplace requires that the buyer not only knows what is good for him but what also what is good…there even exists in law a requirement that sellers must tell the truth about their products, for if the buyer has no protection from false claims, rational decision-making is seriously impaired (126-127).”
These passages from Chapter 9 made me think of the commercials I saw when I was younger—and I am sure I have seen some in recent years—where the commercial would be trying to sell its audience something and talking really fast—I mainly remember these commercials being about medicines or something like it. The main point I am trying to get to is at some point in these commercials there would be a voice over that would say something—like a warning—really fast to where the audience couldn't really tell what the announcer was saying unless there were closed captions or they can follow a fast talking person and understand them. I know I personally change the channel whenever commercials come up, but when I come a crossed commercials like these I would get irritated because I couldn't comprehend them. So for this post I set out to find just those commercials that I am probably not describing well, but I couldn't find any in my search. I did find these two commercial parodies that kind of describe what I was thinking about of the commercials. The only difference is that the “side effects”* are said at a pace where its audience can understand the “risks”.
So what do you guys think about these types of commercials that include a fast part of speech or commercials in general? Do you remember the commercials I am talking about? (Can you find one?) Do the parodies portray commercials accurate for the most part? What do the parodies tell us about the discourse about commercials?
*Click on the link to see the other video I was referring to that I found. I couldn't insert it so I had to find another way to incorporate it. Also I would like to warn you that some of the language (of the side effects) is a bit more explicit in this video. Watch it if you want.