Ultimately, I think Reverend Evan Dolive approached this issue in a respectable way, and I'm inclined to agree with him. However, while Dolive takes a particular stand against Victoria's Secret, the issue at hand remains the hyper-sexualization of women in our culture. In other words, we have to remember that the issue spans beyond the reach of a single company. We as a culture are responsible for hyper-sexualizing women; Victoria's Secret is just happens to be cashing in on it. Victoria's Secret is selling, but who's buying?With that said, thankfully Dolive does he advocate any stringent economic sanctions against Victoria's Secret, he simply recognizes the role Victoria's Secret plays in this cultural issue. I think the best way to handle this issue is by first recognizing the broad cultural issue at hand, then informing others of the issue (while keeping yourself informed), and finally by using consumer power to weed out the companies who'd seek to perpetuate the issue (i.e. not buying from Victoria's Secret).
I think this letter is awesome. It is people like him who offer alternative perspectives for one-sided power companies. I agree with Jacob with the fact that we can't just target one company on these issues, but Victoria's Secret is the face of bras and underwear. The Victoria's Secret Fashion Show is like the Superbowl but to women and sadly, little girls. I think this father did a great thing and took a bold step! I hope this letter is posted to every social media possible. It is nice hearing from the other side for once.
I actually read this letter a week or two ago when it was circulating on Facebook. I was glad to read this father's sincere thoughts. It made me believe that there actually are parents who are raising their children correctly (which is a whole different subject altogether). I know it's just one company among many who need to hear these words, but it takes baby steps to make a change in the world. Big things happen just by videos and articles going viral online, so I know that if enough people pass this along, VS and other companies will take notice.
I completely agree with this father and I respect him for approaching the subject in a logical and respectful way. Unfortunately, Victoria's Secret is just one company and they are not the whole problem. I agree with Amanda though that letters like this one (especially if they get a lot of publicity)can help to change people's minds about issues and make a difference in advertising. More people should write letters like this, but instead I think many of us feel like we do not have the power to change anything. If we think like this man though, perhaps things can actually be changed.