In the documentary our class recently watched, Jennifer Newsom’s Missrepresentation, a lot of time was devoted to revealing the ways media influences us through television. But now it seems the media’s ploy for world domination / mind control may be spanning a little further. According to a report issued by Econsultancy (that they welcome you buy in its entirety for the mere price of $400), 71% of businesses plan to spend more on digital marketing this year than last. In contrast, only 20% of companies plan to increase their offline marketing budgets for this year. Indeed, it seems the media is in the process of making the big shift to a computer screen near you. Which really could mean only one thing: more popup ads.
Yep, that’s more birds given beefy arm transplants in the name of science:
(Honestly, what benefit could come from doing this to a seagull?)
And more hot singles looking to hook up at a place near you:
(Why do these women always ignore my smooth, flirty replies?)
Or, even worse, this could mean more of the media gaining a foothold in the one true safe haven that is the Internet. Where then will Americans allow their children to seek supervision-free entertainment? Toys? Books? Outside?! NEVER!
But what do you guys think? Is it discouraging to know that the media will be continuing to push its marketing agenda on us? What effects do you think it could have? Is there any way we can combat this?