Monday, February 11, 2013

Has Media Gone Too Far?


In the documentary our class recently watched, Jennifer Newsom’s Missrepresentation, a lot of time was devoted to revealing the ways media influences us through television.  But now it seems the media’s ploy for world domination / mind control may be spanning a little further.  According to a report issued by Econsultancy (that they welcome you buy in its entirety for the mere price of $400), 71% of businesses plan to spend more on digital marketing this year than last.  In contrast, only 20% of companies plan to increase their offline marketing budgets for this year.  Indeed, it seems the media is in the process of making the big shift to a computer screen near you.  Which really could mean only one thing:  more popup ads.

Yep, that’s more birds given beefy arm transplants in the name of science:
(Honestly, what benefit could come from doing this to a seagull?)

And more hot singles looking to hook up at a place near you:
(Why do these women always ignore my smooth, flirty replies?)

Or, even worse, this could mean more of the media gaining a foothold in the one true safe haven that is the Internet.  Where then will Americans allow their children to seek supervision-free entertainment?  Toys?  Books?  Outside?!  NEVER!

But what do you guys think?  Is it discouraging to know that the media will be continuing to push its marketing agenda on us?  What effects do you think it could have?  Is there any way we can combat this?

4 comments:

  1. I think it's kind of inevitable that businesses will continue to put more of an emphasis on advertising on the internet. You bring up an interesting point though. It is becoming normal to allow kids on the internet and even when I was a kid there were parental controls. Though I'm not sure how well they worked, they certainly limited my internet usage, but they blocked out as many of the ok sights as the sites that my parents didn't want me looking at. I think the answer is that kids get used to avoiding these types of websites or they shouldn't be unsupervised using them.

    I don't know how we combat this. Develop software that doesn't allow children on certain sites and doesn't allow those sort of pop-ups? I hardly notice them anymore, but should kids have to get used to them too. I don't think there is an easy answer for this.

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  2. It's all about internet safety. We should always avoid advertisements on the sidebars of websites, and install pop-up blockers. Yes, the advertisements will be there. Yes, they are dumb, tacky, and for the gullible. However, we should always be aware of what website we're on, what's safe, and how trustworthy the site is. If we are afraid of our next generation of these scams that put tons of viruses onto our computer with a mere accidental click. Let's educate those who don't know about the dangers. Advertisements on the internet are dumb. When I go onto facebook, the last thing I want to see on the sidebar (or my news feed) are advertisements for Motorola phone deals and Showtimes for MTV. As the posters around campus say, "THINK before you CLICK" That's a basic principle that we should teach earlier generations.

    Who knows. Maybe 'businesses' will stop spending gobs of money advertising if people will finally learn not to click thos stupid ads.

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  3. I think that the key to combat marketing is critical thinking. It allows us to sift through media and marketing agendas and really think about what is behind them. Asking yourself who puts a piece of public discourse out there and why they did it can deepen one's understanding by leagues. Critical thinking today is possibly the most important skill a person can have.

    Oh, and the ads? Ad Block Plus is great. This browser extension for Firefox and Chrome effectively gets rid of all those pesky ads.

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  4. Amanda's got it. Ad. Blocker. The thing is amazing. The shift in marketing makes sense, but is worrying to be sure. I wouldn't worry too much about the girls in the ads though, they never fall for my flirty advances either.

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