In the Warnick reading the author claims that one of the most problematic aspects of our pro-technology culture is the phenomenon of taking the medium for granted. Warnick labels this phenomenon 'transparency:' "A condition in which the user forgets or is unaware of the presence of the medium." When consumers ignore the medium itself, they often overlook the content's implied messages. For example, a news broadcast of school shootings on Fox News will have a different agenda than a news broadcast of the same subject matter on MSNBC. In other words, one cannot accurately criticize content without taking the medium into consideration.
Many examples of medium-content relationships will not be as obvious as news stories of Fox or MSNBC. Take scripted television programs for example. I think it is safe to say that the media conglomerates in this country use their sitcoms and dramas to promote ideologies that benefit themselves. The classic example of this process is when ABC sitcoms will base some of their episodes in Disney World (the network ABC is owned by Disney). So promoting Disney World may not be the most dangerous thing in the world, but what happens when sitcom narratives focus on the presidential election or the economy. My point being, that as critical citizen we must always keep the medium in mind. And if Warnick is correct in claiming that the rapid growth of technology leads to transparency, then the media conglomerates will enjoy more ideological power in this country. So do you think the phenomenon of transparency is occurring, or even an issue that deserves attention?